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Omoi Station

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A memory that files itself. Share a link, screenshot or note from any app, and it works out what it is, connects it to your other saves and brings it back when it matters.

Four Omoi Station screens on iPhone: the home screen with recent saves, the weekly digest, a Cold-water diving thread with its rule, and Joni Mitchell's Blue with its tracklist

About the app

You send yourself links all day: a song a friend recommended, a product to research, an article to read, a place to visit. Almost all of it gets lost, because filing is a chore nobody does.

Omoi Station is a personal memory extension, not a bookmarking app. Share something to it and forget about it. It works out what the thing is, what it's about, why you probably saved it and who it came from; connects it to your related saves; notices when a theme is emerging; and brings the right things back to you later.

There are no folders, no tags, no inbox and nothing to configure.

How it works

  • Capture. Share a link, a screenshot, a video or a note from any app. Saving is instant and never waits on the network.
  • Identify. Omoi recognises an album, film, book, product, review, article, place or video, the subject it belongs to, and whether you meant to buy, watch, read, listen, visit or learn.
  • Enrich. Tracklists, credits and previews for music, seasons and where to watch for series, editions for books, prices for products.
  • Resurface. A weekly digest of what to look at now, related saves beside each one, a people view, and plain-language questions across your own memory.

Threads gather related saves when you want them to, and can carry a rule in your own words, "5mm and up, drysuits, hoods; not tropical kit", which new saves are checked against.

Private by design

Your saves live in your own iCloud, not on our server. The search index and the links between your saves are worked out on the device and never leave it.

The name: omoi (思い) is a thought, a feeling, something held in mind.

Screenshots

  • The home screen: counts of saves, threads and unopened items, a suggestion that five saves look like one thing, and rails of recently shared and newly saved items
    Home: what's new, who sent it, and what looks like it belongs together.
  • The feed, led by a card for a 7mm wetsuit, recognised as a product with its brand, rating and subject
    The feed: each save recognised as what it is.
  • A Cold-water diving thread with the rule '5mm and up, drysuits, hoods; not tropical kit' and why each save was filed there
    Threads file new saves against a rule in your own words, and say why.
  • A saved album, Joni Mitchell's Blue, with its cover, genre and a playable tracklist
    Music gets its tracklist and previews.
  • This week's digest: a summary of the week and older saves still waiting, including an article and a review of drysuits
    A weekly digest of what's worth a look, not an endless feed.